On September 23, The National Waste & Recycling Foundation (NWRF), in partnership with the U.S. Department of Agriculture’s Forest Service and its iconic mascot Woodsy Owl, is thrilled to launch a new public service announcement (PSA) campaign. Focused on the urgent issue of improper battery disposal, especially lithium-ion batteries, the campaign highlights the serious fire risks posed when these batteries end up in recycling or waste bins.
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